🤘 Daily economics in plain English
Economics you can actually use.
The hidden forces behind your rent, your groceries and your paycheck, explained in 60 seconds. Watch the video, learn the lesson behind it, then try it yourself.
📚15 lessons · 79+ videos · 6 hands-on tools. Free, no sign-up.

How it works
The video is the hook.
The lesson is the payoff.
Every short on the channel has a bigger idea behind it. This is where you get the whole thing.
Watch the 60-second version
Each lesson starts with the short that sparked it. It’s quick, visual and built around things you already know, like Uber, eggs and Taylor Swift tickets.
Get the lesson behind it
The big idea in one sentence, the full explanation in plain English, and where you’ll spot it in the real world this week.
Try it yourself
Shift a demand curve, calculate elasticity, or watch $1,000 a year compound. Then check yourself with a quick question.
Try one right now
Why did everyone suddenly want AirPods?
Most people get this wrong: a price change and a shift in demand are not the same thing. Click an event and watch the market react.
Get the full lesson →Movement or shift? You decide
Try itThe Setlist
Econ 101, played in order.
Nine sets that build on each other, from scarcity to building wealth. Start at the top, or jump to whatever’s on your mind.
Scarcity & Trade-offs
You can’t have everything. Here’s how to choose what you give up.
02Consumer Choice
Why the fifth slice of pizza is never as good as the first, and what that does to your spending.
03How Markets Work
Buyers, sellers, and the price that lands in between.
04Demand
Why people buy more when it’s cheaper, and what makes everyone want AirPods at once.
05Supply
Profit, copycats and egg-price shocks: the seller’s side of every market.
06Elasticity
Why a rent hike hurts more than a coffee hike, and how to measure it.
07Trade
Why Beyoncé doesn’t fix her own tour bus, and why nations trade.
08Thinking at the Margin
Cost-benefit analysis, sunk costs, and knowing when to stop.
ENCOREBuilding Wealth
Spend less than you earn, invest the difference, and let time do the heavy lifting.
Fresh drops
New on the channel

Toby MaddenThe voice and visionary behind Econheads
Meet your teacher
From the Federal Reserve to video games to your feed.
Toby’s career taught him one big truth: economics is everywhere. The problem is that most of us were taught it in ways that were confusing or intimidating.
Econheads exists to fix that. Real economics, the stuff that explains why prices move and how to build wealth, explained in plain English. No jargon, no gatekeeping.
More about Econheads🎸 Follow the tour
Catch Econheads wherever you scroll.
New lessons drop across every channel. Pick your stage.