About Econheads

Economics is everywhere. It shouldn’t be scary.

Most of us were taught economics in ways that were confusing or intimidating. Econheads is here to change that, with economics explained in plain English: money, growth, trade and the choices we make every day.

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Toby MaddenVoice and visionary

Hi, I’m Toby.

🏛️ Federal Reserve→🎮 Video game design→💀 Econheads

My career has taken me from the Federal Reserve to designing video games, and it’s taught me one big truth: economics is everywhere. It’s in the price of your coffee, the rent on your apartment, the apps on your phone and the headlines on the news.

If you’ve ever wanted to understand why the world works the way it does, without the jargon, you’re in the right place. Let’s make economics easy, together.

📊 Simple

Every idea is boiled down to one sentence you can actually remember, then built back up with real examples.

🎸 Fun

Taylor Swift explains opportunity cost. LeBron’s sneakers explain marginal utility. Learning should feel like a good show.

💪 Powerful

Economics is a tool. It helps you read the news, make better money decisions and see what businesses will do next.

🤘 Why the skull?

Deadheads follow the band everywhere. Econheads follow the economy everywhere. The plus and minus? That’s every trade-off you’ll ever make.

Start here

Economics made fun, easy and powerful

🎸 Follow the tour

Follow along.

New lessons drop across every channel. Pick your stage.